#in-game advertising

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#in-game-advertising
Digiday
1 week ago
Marketing

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Pixels has embraced in-game advertising with promising conversion rates, targeting the crypto-savvy audience.
The game aims to attract a wider array of advertisers beyond blockchain-related companies. [ more ]
EMARKETER
1 month ago
Video games

Millennials are the generation most likely to play online games

Millennials represent 49% of online gamers, highlighting their significant role in the gaming market.
In-game advertising is projected to grow substantially, reaching $8.59 billion in 2024. [ more ]
Digiday
1 month ago
Marketing

Teaming up to educate the market: A conversation with two in-game advertising CEOs

In-game advertising growth requires collaboration among companies to standardize formats and appeal to advertisers. [ more ]
Exchangewire
2 months ago
Marketing

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo focuses on player-centric monetization with customizable non-interruptive in-game ad units. [ more ]
Digiday
4 months ago
Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]
VG247
4 months ago
Marketing

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

EA is considering adding advertisements into future video games, focusing on being thoughtful and strategic about it. [ more ]
Digiday
1 week ago
Marketing

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Pixels has embraced in-game advertising with promising conversion rates, targeting the crypto-savvy audience.
The game aims to attract a wider array of advertisers beyond blockchain-related companies. [ more ]
EMARKETER
1 month ago
Video games

Millennials are the generation most likely to play online games

Millennials represent 49% of online gamers, highlighting their significant role in the gaming market.
In-game advertising is projected to grow substantially, reaching $8.59 billion in 2024. [ more ]
Digiday
1 month ago
Marketing

Teaming up to educate the market: A conversation with two in-game advertising CEOs

In-game advertising growth requires collaboration among companies to standardize formats and appeal to advertisers. [ more ]
Exchangewire
2 months ago
Marketing

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo focuses on player-centric monetization with customizable non-interruptive in-game ad units. [ more ]
Digiday
4 months ago
Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]
VG247
4 months ago
Marketing

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

EA is considering adding advertisements into future video games, focusing on being thoughtful and strategic about it. [ more ]
morein-game-advertising
Exchangewire
9 months ago
Marketing

Gadsme + BRAVE announce groundbreaking partnership

BRAVE and Gadsme have formed a partnership to improve in-game advertising practices.
The partnership aims to deliver non-intrusive ads while preserving the player experience. [ more ]
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